How to Promote Your Real Estate Business on Social Media w/Jonathan Fowler

Social media is where most people spend their free time. It’s where they get their news and keep in touch with their friends and family. But is there any room left for real estate promotional content? How do you find people who actually need real estate help without spamming everyone? How can you take advantage of Facebook’s algorithm and get your content in front of as many eyes as possible? In this episode, Jonathan Fowler, a social media expert, shares his strategies on how to generate leads on Facebook and Twitter.

 

Most sales are being made on the eighth or twelfth contact. Most people give up on the second. -Jonathan Fowler

 

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3 Things We Learned From This Episode

• Search for keywords related to real estate
  On Twitter, you can see anyone’s posts. Search for keywords that are related to buying or selling a house. People often ask for recommendations or share whether they want to sell a house or move to a new area.
  
  
• Make sure the people in your list see your posts
  Platforms like Facebook were made for friends and family. The more you interact with someone, the more content they will see from you in their feed. If you want your audience to see your posts, you have to make sure you interact with them.
  
  
• Facebook Live videos are the easiest way to push content
  Facebook promotes this new feature, but people are scared of using it. As a result, the competition is low. You can use this to your advantage and share a bit about your business and life.
  
  

Social media platforms reward users who interact with their “friends” lists. Keep this in mind before pushing any content. Social media is made to communicate with others. Instead of being too promotional, create posts that encourage people to interact with them through likes, comments, or shares. Remember that Facebook has groups where you can find people with similar interests, and Twitter has a search function that shows you results, even for posts made by people outside your list of connections.

 

Guest Bio-  

Jonathan Fowler has been in the mortgage business since 1998. His experience includes being the senior vice president at Hancock Mortgage Partners, a director of national production at America’s Home Choice Loan, and a mortgage company consultant.

Today he is travelling around the country to share his knowledge about how businesses can grow using social media. You can reach Jonathan at 281-352-7307