How to Increase Your Credibility & Prestige with Authorship w/Nick Raithel

One of the best ways for us to build real wealth is to be more than just real estate agents, by also being entrepreneurs and brands. Books are one of the most effective ways for us to do that. How do books give us credibility and help us cut through the competition? How do we position ourselves and tell a story? What are some of the benefits that will come from writing a book? On this episode, I am joined by Nick Raithel, founder of 7 Hour Book, to talk about the value and impact of writing a book.

 

 

A book is a business card you don’t throw away. -Nick Raithel  

 

3 Things We Learned From This Episode

• Don’t underestimate the value of your expertise
  We all have expertise that we may take for granted, but that someone else would consider golden. If we want to write a book, we have to take stock of those things and start with what we already know.
  
  
• How books create the good kind of scarcity  
  In economics, scarcity is a good thing. If we become the only person in our market with a book, we become scarce. That makes us someone people will want to work with. Furthermore, we will have a calling card for podcasts, and even television or print.
  
  
• How to “bake” ambassadors into your book
  One of the most overlooked ways to market a book is to bake other people into it. We can include people who have a large following (who are not our competitors) in the appendix of our books or resources. Essentially, it will give us book ambassadors, and they can promote it on their social media.

 

There are many people in this business who have a book in them, but they just don’t know it. With the confidence to know that we have something of value on our hands, we can really create something that will give us a legacy. Nothing rivals a book when it comes to prestige, aura, and credentials.

 

Guest Bio-

Nick Raithel is the founder of The 7-Hour Book. Go to http://contentcorps.net/ for more information, and if you want to schedule a 20-minute call with Nick fill out the content form.