How to Gain a Disproportionate Advantage on Facebook and Attract More Leads w/ Brian Stevens

Many agents are tempted to use digital marketing (especially social media) to get more listings and buyers, but they end up being ignored. Is there a way to take advantage of Facebook’s algorithms? How can you gain a disproportionate advantage by using social media groups? Is there a way to get the contact information of a user who just viewed one of your listings? In this episode, Brian Stevens, a marketing expert and speaker, shares his strategy for getting noticed online.

 

 

All of your marketing tools should have some form of lead capture. -Brian Stevens

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3 Things We Learned From This Episode

1. You need a call to action

Posting a listing without having a way for your prospects to contact you is a waste of time. You end giving another agent the opportunity to receive a call and get asked about the home you posted. When you post a listing, always make sure you give your website visitors the opportunity to find out more info. You should ask for their email address and phone number.

 

2. Take advantage of Facebook’s algorithm

If you want your future posts to be seen, you can’t link outside the platform too often because it fights against what the platform wants from its users, which is to stay on the page as long as possible. If you want Facebook to show your posts to as many people as possible, you have to do your best to interact with people on the platform.

 

3. Make use of Facebook Groups

When you do what everyone else does, your message gets diluted. Don’t be active only in real estate groups, because that’s what everyone else does. Join groups that are related to your interests but not related to real estate. This gives you a disproportionate advantage. The people in there will probably need to either sell or buy a house at some point in their lives.

 

One of the biggest challenges that Realtors face is producing marketing content that stands out from everything else. The best way to use Facebook to get a disproportionate advantage and create fun content is to ask yourself what your interests and hobbies are. Join groups that match your interests, and make yourself known in those groups. At some point, almost everyone in that group will either want to sell or buy a home, and you might be the only Realtor they know.

 

Guest Bio-

Brian Stevens is a marketing master and is often invited to speaking events and daily shows in order to share his insight on real estate marketing. Along with his business partner Frank, he founded the National Real Estate Post, where you can find tips and digital marketing advice for real estate agents. He also created Listing Booster, a tool that helps realtors close more listings by using HD virtual tours, Facebook integration, squeeze pages, and more.