How Slav Polinski Built a $10 Million Business with No Leads or Cold Calling

In this age of internet leads, building a successful real estate business on referrals and relationships really stands out. What are some of the ways we can build strong community relationships that will bring business to us? How do we stay in contact with past clients and remember specific information about them? How do we get people to happily refer us to their friends and family? On this episode, I’m joined by Slav Polinski, who shares how he built strong relationships in his community in 5 years, and how he runs a business with heart.

 

The important thing is to differentiate yourself from other people. You don’t have to compete against them. What I’m trying to do is get clients attracted to my style, how I work, and my philosophy. -Slav Polinski

 

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3 Things We Learned From This Episode

Why our jobs are a lot more than transactions and deals

Many people in real estate say we should treat every transaction like it’s our own, but that misses the mark. To the people buying a home, it’s more than just a transaction—it’s a major life moment. We have to treat it with the same amount of importance it holds for our clients.

 

The importance of keeping in contact with past clients  

Only a small portion of real estate clients do business with the same agent the second or third time around. This is not because they had a bad experience or don’t want to work with them again, but because they lose contact with the agent, and the agent isn’t top of mind.

 

How to avoid hitting a ceiling in your results  

Agents hit a max on what they can earn because they try to do everything themselves, and there’s only so much time in the day. It’s worth investing $18-20 an hour for an assistant so you can do $300 per hour work to attract more clients and grow the business.  

 

It is impossible to achieve what Slav has achieved if we don’t care about the community and being of service of them. The only way client appreciation events and calls to past clients work well is if they are genuine, and if they are always about putting the client first. From the very beginning, we shouldn’t just see a transaction when we work with people. We should honor and value the huge life moment that buying or selling a home is for them, as if it’s our own house and our own lives. That makes it so much easier to check in on them long after the transaction is closed because it feels like catching up with a friend. This is what makes us referrable and attracts more business without having to cold call or buy leads.

 

Guest Bio-

Slav is a Realtor in the Downers Grove and the surrounding Illinois real estate market. Go to http://www.downersgroveliving.com for more information or call/text 630.624.9615 to get in touch with Slav.