Grow Your Business & Never Make A Cold Call Again! w/Chris Angell

Cold calling takes a lot of time, and the conversion rate is getting lower and lower as people develop a resistance to it. What is the alternative for agents who enjoy working with people, but dislike the idea of staying on the phone for hours every day? What kind of content can attract people to you? And what’s the source for the highest converting leads? In this episode, Chris Angell talks about how to build relationships to grow your business.

 

 

If you are a people person, cold calling is never going to feel in alignment with who you are. -Chris Angell

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3 Things We Learned From This Episode

• The bigger the database, the higher the probability of success
  

  Your success in real estate comes down to how many people you have in your database. If you have 100 contacts in your database and other agents have 1000, by numbers, the one with 1000 will just do better.

   

• Produce content that isn’t only about real estate

  The buying cycle for a home is around 7 years. If for 7 years you are speaking about things that are not relevant for future buyers and sellers, you won’t be able to maintain relationships with the people in your sphere. You have to find something you are passionate about to share with others and only occasionally mention what you do for a living.

 

• The highest converting leads come from referrals
  

  When you get referred, there is already a level of trust going on. You don’t have to work as much to prove that you deserve the listing when someone else already recommended you.

 

What makes your database a truly powerful tool is building a relationship with the people in it. Most agents don’t keep in touch with them because they don’t want to sound salesy, but you don’t have to always talk about real estate. Find a topic you are passionate about and speak about that to build an audience. Your real estate business should be only a small part of the conversation.

 

Guest Bio-

Chris Angell is a business coach and the founder of Leads You Love, where he helps business owners and agents build an audience and sell more with less effort.

He focuses mainly on selecting the right people for you so you don’t have to spend time weeding out the people who aren’t a good fit. He does so through video marketing, email campaigns, and branding. You can get in touch with Chris on his Facebook page at https://www.facebook.com/chris.angell