3 Free Technology Steps to Close your Listing Presentation w/Bernice Ross

 

Technology is something you can easily leverage to create value for potential clients. What tools can you bring to the table that will impress your customers? How can it help you build trust and demonstrate expertise? On this episode, Bernice Ross shares the free tools and tactics that will make you look like a specialist. This episode is filled with lots of cutting edge knowledge that will transform your listing presentations!

 

They will list with the agent they’ve seen most recently. Focus on making sure that agent is you. -Bernice Ross

 

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3 Things We Learned From This Episode

Practice active listening (2:15-2:50)

Instead of repeating your script, ask questions. Listen to the concerns of the sellers and speak more about the specific solutions you can offer to their problems instead of speaking about your qualifications and experience.

 

Send out detailed reports about the properties (09:55-11:10)

Homedisclosure.com tells you everything from what’s trending in a certain neighborhood to the weather risk, environmental risk, and even the sex offenders in the neighborhood. Complete reports never fail to impress, simply because they’re so valuable. Print them or send them via email to your prospects.

 

Be aware of down payment assistance programs (27:40-28:50)

Who could say no to you when you can save them money? Downpaymentresource.com aggregates all the different places from where your buyers can get payment assistance. A tool like this is incredibly helpful since 87% of the properties qualify for at least one type of down payment assistance, from funding to reduced interest rates.

 

On average, each seller knows at least 12 agents-- but 67% choose to interview only one. They usually pick the agent they’ve seen recently or have a connection with. Make sure you are that agent. There are many ways you can build a connection with your prospects, from client appreciation events to interacting with them on social media and sending out gift cards. Don’t hesitate to take advantage of tech tools to leave no room for doubt in the seller’s mind that you are the right choice.

 

Guest Bio

Bernice Ross is a nationally syndicated columnist, author, trainer, and speaker. She couples her expertise as a Master Certified Coach with over 20 years of real estate sales experience. Bernice has two best selling real estate books to her credit, plus over 1,000 articles in publications such as Inman News, The Swanepoel Trends Report for 2015, Banker Tradesman, and numerous association and trade publications. Find out more about Bernice at realestatecoach.com.